Blog
Guides on media buying, Google Ads moderation, cloaking and conversions.
Click Fraud Protection: How Bots Burn Through Your Ad Budget
What click fraud is, who fakes ad clicks and why, and how to filter out fraudulent clicks using bot signatures, datacenter ASNs, VPNs and abnormal click velocity.
BlogHow to Detect VPNs, Proxies and Datacenter IPs
How a datacenter IP differs from a residential or mobile one, why detecting VPNs and proxies in ad traffic matters, and how ASN-based detection works.
BlogImporting Offline Conversions into Google Ads: Conversion API or gtag
How to feed real sales and leads back into Google Ads, how the server-side Conversion API differs from browser-based gtag, and how to avoid losing conversions along the way.
Bloggclid, gbraid, wbraid: Attributing Conversions Without Errors
What Google Ads click identifiers mean, why IP fails as a deduplication key on mobile, and how to tie conversions to clicks the right way.
BlogBot and Invalid Traffic Filtering: Why and How
What IVT is, how bots and datacenters distort your stats and eat your budget, and which signals separate real traffic from junk.
BlogHow to Pass Google Ads Moderation in 2026: white/money, Cloaking and Anti-Bot
Why moderation fails and bans land, how the white/money setup works, and what a cloaker must do to keep accounts alive longer.
BlogSending Conversions to Google Ads: gtag, gclid and Postbacks Step by Step
How a conversion from an affiliate network reaches Google Ads: gclid, the postback, gtag with send_to, and passing the real amount. We break the chain down step by step.
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